About Us

Superfoods Wholesale is part of the Alara group.
Alara is a successful and dynamic company dedicated to quality and sustainability.

We have been trading since 1975 and have a history of growth and change. Our factory is located in the heart of London where we play an active part in a diverse and vibrant local community.

Our commitment is to provide very high quality products to meet specific requirements, should that be organic, gluten free, fair trade or small production runs of customer specified blends using a unique data base control solution we have developed.

Having been in business for over 40 years we take pride in sourcing only the best ingredients for our products and private customers. We’ve worked with a huge number of companies, of any size, whose trust in us is evident through our high number of returning customers.

We hope that by providing a broad range of bulk products at value, other businesses in the industry are able to have easy access to quality ingredients, specific to their individual needs, and to their convenience.